Michel Saul Dell, Great Guy and Superior Business Model – Part 1

The other profit, by means of the ordering like that Dell could more issue the newest computer model, reduced the dependence on the shop peritel the computer and got supplies of the computer component from all over the world. Therefore, the chain of the Dell supplier became very efficient.

The innovation of this Michael Dell afterwards became very famous and became the study in ranah academic. The business university or the great management of the world, like Harvard Business School, made him the discussions material. Likewise the media called him “great Guy, the superior business the model, fantastic stock” (the great noose, the superior business model, fantastic stock). In 1992, or 8 years since early his launching, Dell became CEO's noose youngest the company that was registered in Fortune 500. The achievement of the Dell achievement increasingly complete when in March 2006, the Forbes business magazine put Dell in the list 20 richest people in the world. Dell, 41, was in the 12th position with the net assets with a value of 17,1 billion US dollar, or rose six levels from 2005.

Although currently handed over CEO's relay race stick to Kevin Rollins, former COO (Chief Operating Officer) Dell since July 2004, the role of Michael Dell in flowing the company stayed dominant. He at this time held the office of the Chairman. On July 10 2006, he again made the innovation new. The man born in this February 23 1965 changed his company's strategy in advertising. They no longer feature the specification or the sophistication of the computer that was sold by him. “Dell more memersonalisasikan his advertisement and more stressed the emotional or humane aspect his user, that is how made use of the computer for the activity fun as playing games or doing the video editing,” flat Michael Dell.

Dell really realised that currently even more people use the computer to turn file digital music, edited the video, shared the digital and playing photograph game online. That in fact also has been done by the competitor Dell, Hewlett Packard (the MOBILE PHONE). The MOBILE PHONE launched the featuring campaign of “The Computer Is Personal Again” by enclosing the speaking celebrity how they used his computer. Steps in this Dell innovation produced results. Might be counted kiprah Dell built his company while 22 years made this company the business entity that most was loved by the media, and placed his company as the biggest computer company in the world at this time.

The secret of the Success (Sindo 14/7/06) Michael Dell could be made an abstract of to one: care and courage carried out the innovation or the new breakthrough. He was not motionless in long methods/conventional in the problem of the production, marketing or advertising. He always tried to do something that was different, carried out the innovation and created trend just.